Head of Design with over 10 years of experience designing and building digital products. Strong bias towards prototyping and customer research with a soft spot for typography. Focusing on:
I. Digital Design Digital
Design
II. Product Strategy Product
Strategy
III. Design Leadership Design
Leadership

My name is Alex Cagwin. I'm a digital designer and a founding partner of Melostat. I have a passion for working high impact products and helping companies find their 0 to 1.

Melostat is a product-led innovation consultancy. We partner with teams and companies who want to bring audacious ideas to life. We started working together 7 years ago. We have about 20 employees across the US focusing on lean product-development practices. Melostat has been fortunate enough to partner and build digital products for Dell Technologies, Nissan North America, Harley-Davidson, Astellas Pharmacueticals and Metromile.

My favorite Melostat project I've worked on has been Harley-Davidson. It was the most immerseive product, where got my motorcycle license so I could ride with local chapters and understand what it means to ride. Some of the interaction design we did was some of the most satisfying work I've done.

My most recent engagement, I was a founding member and head of design at Credo Health. Credo Health retrieves, analyzes and summarizes medical records. I helped bring the company from 0 to 1 to find their product market fit. I led a number of intiatives including our AI powered record processor to help providers understand medical histories at the point of care.

Previously, I had the opportunity to work at Parachute Health on a number of internal projects. One project that always stands out to me was optimizing their internal platform to enable new product verticals. Almost all of the work pixel-agonostic and I helped design functions and code for our internal teams.

I also did a stint with the team at SapientRazorfish working on the Publicis Groupe's internal platform, Marcel. I was there for 3 years, so ended up doing quite a bit of stuff. Paired with the Fluent Design Team at Microsoft on design the operating framework and experience architecture. Defined the vision and standards for a 10 person design team. Designed logic for a suggestion engine. And on of my favorite bits of work: Streamlined the timesheets submission process.

Before my more recent endeavors, I started my career at West Agile Labs as a QA analyst trying to break products. I was there for 3 years, where I built out and oversaw the design and product teams. I led our design team of five, pitched clients, managed resources, developed the West Agile brand and worked on over 45+ products, such as Natera, SpikeBee, Nvolv, Eventyoda, Octane AI, and ShearShare, which won Tech.Co’s startup of the year.

In my free time, I race downhill mountain bikes throughout the northeast corridor, take still images of sunsets when the colors are right, keep a running tab of burgers in new York City and occasionally attempt to make breakfast tacos.

Capabilities
Product Strategy /
Conversational Design /
Digital Design /
Machine Learning /
Artificial Intelligence /
Product Design /
Motion Design /
Rapid Prototyping /
Web Design /
Mobile Design /
Visual Design /
Team & Organizational Design /
Lean UX /
Website Development
Industries
Healthcare 8 /
Finance 4 /
E-Commerce 4 /
Automotive 3 /
B2B Marketplace 2 /
Education 2 /
Events 2 /
Logistics 2 /
Social Media 2 /
Sports 2 /
Advertising 2 /
Inventory Management 1 /
Real Estate 1 /
Recruiting 1 /
  • Harley-Davidson

    Partnered with the teams at Gigster and Pivotal Labs to redefine Harley-Davidson’s ride planner tool on iOS, Android, and web throughout 2017. I led design in the second half of the project. I focused on refactoring the core experience, creating a new ride overview and allowing riders to customize their routes with ease.

    4.9
    Average Review
    22 k
    Reviews on iOS Store
  • The Publicis Groupe

    Former Product Design Lead on Marcel at Publicis. Worked with the talented team at SapientRazorfish from 2018 to 2020. I worked on a number projects including: implementing Microsoft’s fluent design across the entire experience, designing the CMS, refactoring the core mobile app, and launching web 1.0

    272 x
    Growth in Mobile Adoption
    50 %
    Reduction in time to release
  • Metromile

    Worked with Metromile on designing out a new bundling partnership product throughout 2021. We integrated a discounts flow into their core customer sign up. I also helped redesign their homepage.

    381 %
    Projected ROI
    5.7 %
    Increase in Conversion
  • Parachute Health

    Spent some time supporting Parachute Health, the health-tech startup focused on DME ordering, throughout 2020 and 2021. I led design for a new mobile intiative focused on account managers and a refactoring Parachute’s core platform to enable new product verticals.

    205 %
    Reduction in Order Closure
    30 x
    Growth in Mobile Adoption
  • Octane AI

    Lead product design for Octane AI's first version. They're a platform that enables merchants to create Chatbots on Facebook Messenger. I focused on creating flows for chatbot creation and management. This was back in winter of 2016.

    3:00
    Average Chatbot Creation
    100 M
    Fans interacted with Chatbot
  • Credo Health

    Founding member and Head of Design at Credo Health helping value-based-care organizations onboard new patients. I focused on finding product market fit, company strategy and product marketing, investor decks, and everything necessary for growth.

    82 %
    Increase in Retrieval Rates
    24 %
    Increase in Risk Adjuster efficiency
  • Nissan North America

    Worked with teams at Nissan North America in 2018 on various concepts. All work is strictly confidential.

  • Fidelity Investments

    Helped re-design Fidsafe, a document collaboration tool for Fidelity clients in Winter of 2017.

  • Astellas Pharmacueticals
    Working with Astellas Pharmacueticals on innovation lab projects since 2020. All work is strictly confidential.

  • Natera

    Helped design some internal sales tools and a client facing portal back in Fall of 2015.

  • ShearShare

    Worked with 2016 Tech.Co's start up of the year, ShearShare, on and off from 2016 to 2021 help enable salon & barbershop owners fill space.

  • Redesign Health

    Worked with Redesign Health to explore and prototype new health-tech opportunities. All work is strictly confidential.

  • Everwill

    In fall of 2016, lead product design for a responsive web app to make the will building process easier than ever.

  • BabyNoggin

    Helping doctors and parents to screen children more effectivelly at BabyNoggin. Led design throughout the latter half of 2018.