Harley-Davidson is one of the most well-known brands in the world, not just the motorocycle industry. In the early 2000’s they built a mapping application on web that enabled riders to plan short and multi-day rides. However, they needed to revamp their routing ecosystem as they started to invest and build digital tools into their motorcycles.
I had the opportunity to work with Harley-Davidson throughout 2017 as they rebuilt their ride planner ecosystem. Their goal was simple: improve annual ridership 3-4 more times per year.